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By Greg Huey, Huey Report – March 26, 2026
It’s a huge stage. The Super Bowl is the most watched television event in America. And the most expensive. In the 2026 Super Bowl, the average 30-second ad cost about $7 million. A 60-second ad could cost roughly $14 million. Companies spend that kind of money because more than 110 million Americans are watching.
Most ads promote beer, cars, or movies. But this year something very different appeared. A pro-life message about adoption. And it shocked millions.
Here are 7 things every American should know:
- The Powerful Untold Truths.
Abortion continues to grow in America. Recent estimates are that 1.18 million abortions occurred in the United States in 2025. And the real number may be even higher.
Why?
Because many abortions today involve chemical abortion pills, which are not always fully counted in official reports. Most women facing an unexpected pregnancy believe they have only two options:
- Have the baby and keep the baby
- Kill the baby via abortion.
But there is another option that is often overlooked – Adoption.
Yet adoption accounts for only about 2% of pregnancies. America has thousands of organizations trying to change that. There are about 4,000 pregnancy resource centers across the country.
They offer:
- Pregnancy tests
- Ultrasounds
- Counseling
- Parenting classes
- Diapers and baby supplies
- Financial help
- Housing assistance
And there are roughly 450 maternity homes helping women carry their child to term. Adoption is a real option. But many women never hear about it.
- The Eye-Opening Super Bowl Ad.
The ad that aired during the Super Bowl approached the issue very carefully. It did not lecture. It did not attack. Instead, it spoke with compassion.
Here was the message:
“For some women, parenting may not be possible in that moment. Adoption offers another path—one that honors both mother and child, surrounds women with care and support, and opens the door to a future shaped by love, courage, and dignity.”
Then it ended with these words:
“Adoption is not giving up. It is choosing hope and life. Giving love. Learn more about adoption at Adoption.is.”
It was simple. It was gentle. It was powerful. And it reached millions of viewers.
You can watch the ad at the end of this article.
- The Moral Equivalency Debate.
Some critics complained. They argued the ad did not directly condemn abortion. They said it created a moral equivalency between abortion and adoption.
I disagree.
This ad used friendly persuasion. And sometimes persuasion works better than confrontation. Instead of arguing, it simply presented another path.
Adoption.
- Promoting Adoption in America.
Adoption is one of the most powerful alternatives to abortion. And many Americans want to adopt. Estimates suggest millions of couples are waiting or hoping to adopt a child. Many are loving families who cannot have children naturally. Others want to provide a home for a child in need.
Adoption is not abandoning a child. It is placing that child into a family that wants a child. And studies often show birth mothers who choose adoption experience less long-term trauma than those who undergo abortion.
Adoption is not easy. But it is life-giving.
- The Unsung Heroes: Pregnancy Centers.
Across America, thousands of pregnancy centers quietly help women every day. About 4,000 centers nationwide provide practical help.
They offer:
- Free ultrasounds
- Counseling
- Parenting support
- Baby supplies
- Housing referrals
- Adoption guidance
Many are supported by churches and volunteers. They rarely make headlines. But they save lives.
- Why This Issue Is Personal to Me.
Adoption matters deeply to me. Because I was adopted. I thank God for my mom and dad who adopted me and gave me a loving home. But I also thank God for something else. The parents I never knew. The parents who chose adoption instead of abortion.
Because of their decision…
I am alive today. That is why adoption will always be personal to me.
- Pro-Life Is on the Ballot
This issue isn’t just personal. It’s political. Across America, pro-life policies are being debated and voted on.
Some candidates support:
- Pro-life protections
- Adoption support
- Pregnancy center funding
Others avoid the issue entirely – or oppose pro-life laws. That’s why elections matter.
Because public policy can either:
- Encourage life, or
- Encourage death via abortion
Action Steps:
- Vote for pro-life candidates.
Support leaders who defend life and promote adoption-friendly policies. - Be an advocate for adoption.
When someone faces an unexpected pregnancy, remind them there are loving families ready to help. - Support pregnancy centers.
Give financially or volunteer. These centers provide life-saving help every day. - Watch the Super Bowl adoption ad.
See the powerful message that shocked millions. Click HERE to see the ad. - Learn more. My book, The Christian Voter: 7 Non-Negotiables for Voting For, Not Against, Your Values explains the importance of the abortion and adoption issue in today’s elections. Click HERE to order the book online.
FAQs:
Q: What was the pro-life Super Bowl ad about?
A. The ad focused on adoption as an alternative to abortion. Instead of criticizing abortion directly, it presented adoption as a compassionate option for women who may not be able to parent a child at that moment.
Q: Why was the ad so significant?
A. Super Bowl commercials reach an enormous audience—often more than 100 million viewers. Because ads during the game are so expensive, it is rare for a message about adoption or the pro-life movement to appear during the broadcast. The ad introduced the topic to millions of Americans at once.
Q: How common is abortion in the U.S.?
A. Recent estimates suggest about 1.18 million abortions occurred in the United States in 2025. Some analysts believe the total may be higher because medication abortions using abortion pills are not always fully captured in official reporting.
Q: How often do pregnant women choose adoption?
A. Adoption is relatively uncommon compared to other pregnancy outcomes. Estimates suggest about 2% of pregnancies result in adoption, meaning many women facing unexpected pregnancies may not consider adoption as a realistic option.
Q: Are there organizations that support women during pregnancy?
A. Yes. Across the United States there are thousands of organizations that offer assistance to pregnant women, including pregnancy resource centers and maternity homes. These groups often provide services such as pregnancy tests, ultrasounds, counseling, parenting classes, and material support like diapers and baby supplies.
Q: Are there families who want to adopt children?
A. Yes. Many couples and families in the United States are interested in adoption. Some cannot have biological children, while others want to provide a home for a child in need.
Q: How can someone learn more about adoption?
A. People interested in adoption can learn more through licensed adoption agencies, nonprofit organizations, and pregnancy support services that provide education about adoption planning, open adoption, and family placement options.
About Craig Huey:
Craig Huey is a longtime direct-response marketing strategist and publisher who focuses on the intersection of faith, politics, culture, and economic freedom. He is president of ElectionForum.org and the founder of Creative Direct Marketing Group (CDMG), where his team has tested thousands of marketing variables and earned more than 100 industry awards. Craig publishes commentary at CraigHuey.com and co-hosts media projects that equip Americans to understand what’s happening—and what to do next.
